: She kickstarted the tour in a neon green strapless gown by Alex Perry , a look that immediately went viral for its bold color and draped silhouette.
But what exactly does that keyword mean? "Open fashion and style content" refers to visual and thematic material that is accessible, adaptable, and ripe for interpretation. Unlike closed, high-fashion editorials that dictate a single way to wear a garment, open content invites deconstruction, remixing, and real-world application. Roohi became an accidental goldmine for this, thanks to its unique blend of bridal wear, prison chic, and spectral minimalism.
Deep jewel tones, dark taters, and monochromatic grime that look striking under low-light cinematography. 2. Deconstructing the Makeup and Hair Artistry
[Roohi's Style Evolution] Traditional Pastels ➔ Distressed Earth Tones ➔ The Bridal Crimson (Innocence) (Possession/Chaos) (Ultimate Power) The Distressed Wilderness Look roohi full 2021 open boobs oil show0447 min
Beyond her love for neon, Kapoor experimented with retro-inspired silhouettes. On one occasion, she channeled a chic, '90s-inspired vibe in a pair of eye-catching hot pink flared trousers paired with a daring metallic silver backless top with a cowl neck. This look was a masterclass in balancing proportions and playing with textures. The shimmery top added a sultry spin to the ensemble, while the wide-leg pink pants made a vibrant statement. She completed the look with clear heels, a sleek high ponytail, and a hint of metallic purple winged eyeliner. Another fan-favorite retro look was a stunning pink corset dress with stylish sleeves, which she paired with hoop earrings and coral eyeshadow.
The most compelling fashion narrative in the film belongs to Janhvi Kapoor’s dual character, Roohi and her demonic possessor, Afza. The costume design uses texture, color, and silhouette to create a stark visual contrast between the two entities inhabiting the same body.
Silver tribal jewelry (oxidized chokers, heavy rings) paired with oversized, distressed black graphic tees or dark cotton kurtas. : She kickstarted the tour in a neon
In a 2021 interview with Lifestyle Asia , Roohi Jaikishan shared her refreshing approach to fashion: "My approach to style is fairly easy and never deliberate. I’ve never really thought about it and it’s always spontaneous". She believes in wearing clothes for herself, focusing on what makes her feel comfortable and look good. This philosophy, which she describes as having become more confident with time, represents a mature and evolved approach to style.
Janhvi's Roohi style file also featured a striking contrast between casual chic and red-carpet glam.
When we first meet Roohi, her wardrobe reflects her vulnerability and small-town roots. Unlike closed, high-fashion editorials that dictate a single
The climax of the film features a striking take on traditional Indian bridal wear. Instead of the typical pristine, joyful bridal aesthetic, Roohi delivers a hauntingly beautiful vision:
The 2021 horror-comedy Roohi not only marked a significant moment for theatrical releases post-pandemic but also served as a major turning point for Janhvi Kapoor’s fashion trajectory. As she stepped into the role of the possessed Roohi/Afza, her promotional style file—often curated by stylist Mohit Rai—turned the "open fashion and style content" landscape into a vibrant showcase of trendy, bold, and diverse aesthetics.
Janhvi Kapoor, playing the titular role, embarked on a promotional tour that became a masterclass in high-impact celebrity styling. Each appearance was meticulously curated, generating headlines and setting trends that rippled through fashion media worldwide. Let's break down the key looks that defined this era:
Create a "Dual Personalities" lookbook showing how to style a single piece of clothing (like a plain black tunic) into a daytime casual look and a nighttime grunge look.