The croc brain processes information through a brutal filter: If yes, run away or fight. Is it boring? If yes, ignore it completely.
Installing the STRONG method isn’t about memorizing an acronym. It’s about rewiring how you show up to every high-stakes conversation.
In , Oren Klaff reveals an innovative method to present, persuade, and win the deal — by tapping into the brain's ancient reward system. The croc brain processes information through a brutal
The Croc Brain is suspicious and has a short attention span. If your pitch is boring, it ignores you. If it’s complicated, it perceives it as a threat and rejects it. Klaff’s method is designed to "hack" the Croc Brain so your message actually reaches the Neocortex. The STRONG Method
A "frame" is the unspoken lens through which a situation is viewed. During every pitch, frames continuously collide as participants vie for social dominance and define the meaning of the situation. If you don't set the frame, your audience will set one for you—usually the "Power" or "Analytical" frame. These frames are incompatible with a successful close. Installing the STRONG method isn’t about memorizing an
The STRONG method isn’t just clever — it’s grounded in how the brain actually operates.
Deflect arrogance or standard power plays by remaining pleasantly defiant and unimpressed by status symbols. The Croc Brain is suspicious and has a short attention span
But what if you could —a product, a vision, a partnership, or even yourself—using an innovative method for presenting, persuading, and winning the deal install?
Throughout the interaction, prospects will set "Beta Traps"—small tests to see if you are a subordinate (Beta) or an equal/leader (Alpha).