By 2012, Far East Movement (consisting of Kev Nish, Prohgress, J-Splif, and DJ Virman) had established a signature production style known as "dirty bass." It combined heavy, distorted low-end frequencies with commercial pop hooks. However, for "Turn Up The Love," the group leaned into a more uplifting, Eurodance-inspired sound.
This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later.
At its core, "Turn Up the Love" is a masterclass in high-energy pop production. Far East Movement, known for their breakout chart-topper "Like a G6," shifted their signature "dirty bass" sound into a more melodic, globally accessible direction for this track. The song relies on several key musical elements:
The Official Music Video , directed by Matt Alonzo, was released simultaneously with the single . By 2012, Far East Movement (consisting of Kev
"Turn Up The Love" was released on June 21, 2012, as the third single from Dirty Bass . The track was crafted with a global audience in mind, blending the energetic rap style of Far East Movement with the melodic pop sensibilities of Cover Drive.
"Turn Up The Love" is a masterclass in early-2010s dance-pop construction. The track is built on a foundation of driving four-on-the-floor kick drums, buzzing synthesizers, and an undeniable, euphoric chord progression.
In the current landscape of streaming giants like Spotify and Apple Music, it is easy to forget the digital landscape of 2012. "Turn Up The Love" peaked during the transition period between physical media and streaming, a time when the was king. This link or copies made by others cannot be deleted
If you want to dive deeper into this musical era, let me know: Share public link
The genius of "Turn Up The Love" lies in its feature choice. Cover Drive, fresh off their UK number-one hit "Twilight," bring a laid-back, reggae-infused swagger to the verses. Lead singer Amanda’s vocals are smooth and effortless, providing a cool contrast to the frenetic pace of the beat. When she sings, "We're heading for the better days," she sells the optimism of the track completely.
: 3 minutes and 15 seconds (the official radio edit and album version length). Try again later
The song wastes no time, opening with a filtered synth line that quickly gives way to the central vocal hook: "Turn up the love / Turn up the love." It is simple, repetitive, and universally easy to sing along to.
The song’s popularity was bolstered by its accessibility, with its upbeat nature making it a perfect fit for YouTube, social media, and online music communities. 4. Legacy and Impact