Brevo’s free plan is one of the most generous in the industry. It offers with a daily cap of 300 emails (roughly 9,000 per month) . You get access to basic email templates, essential marketing automation workflows, one landing page, and basic reporting — all without needing a credit card .
While functional, the sales CRM lacks the hyper-advanced reporting and deep pipeline customization found in dedicated platforms like Salesforce. How Brevo Compares to Competitors Brevo vs. Mailchimp
The renaming decision was not a cosmetic change. The company conducted a survey revealing that only 31% of its customers were still using Sendinblue solely as a newsletter tool; the vast majority needed a multichannel marketing and CRM solution. The old name, with its “Send” prefix, no longer reflected the breadth of the product. The new name “Brevo” comes from the word bravo , a celebration of customer success and growth, with the ‘a’ replaced by an ‘e’ to give it more energy and uniqueness. The rebranding positioned Brevo as a “full CRM suite” built for long‑term, sustainable growth through email, SMS, WhatsApp, chat, and beyond. The impact was immediate—and substantial. In December 2025, TechCrunch reported that Brevo raised €500 million at a unicorn valuation to compete directly with CRM giants like HubSpot and Salesforce, a milestone that validated the scalability of the brand.
Send timely, automated web notifications.
Outbound communication is governed by automated workflows that guide users through custom pipelines based on specific behavior triggers:
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Advanced database queries enable businesses to group target audiences by historical purchase actions or real-time web activities. The automation rules accommodate specific criteria like behavioral interactions (e.g., email opens or specific link clicks), driving highly focused retargeting pathways across different channels.
Target specific audiences based on behavior or demographics for better engagement. 3. CRM and Marketing Automation
Are you currently using Brevo for your marketing mix? The shift from volume-based to value-based metrics is the future—and Brevo has a head start.
Brevo is best for that have a large contact list but send emails less frequently. It is also an excellent choice for service-based businesses (like coaches or consultants) who need a simple CRM alongside their email marketing. Brevo Review 2026: Why I'm sticking with Brevo 5 years on
Choose exactly who will receive your content to ensure high engagement. Select specific contact lists or segments.
While many platforms offer email marketing, distinguishes itself through three specific pillars: Channel diversity, CRM integration, and workflow automation.
Before designing, you must define the technical parameters of your message.
Brevo is an all-in-one platform designed to handle digital marketing, transactional communication, and customer relationship management (CRM). It enables businesses to manage emails, SMS campaigns, WhatsApp marketing, and chatbot interactions from one dashboard.
Brevo is an ideal solution for businesses of all sizes, from small and medium-sized enterprises (SMEs) to large corporations. Its scalable platform and flexible pricing plans make it accessible to businesses with varying marketing needs and budgets.
Engage global audiences through rich media messaging on the world’s most popular chat app.
Brevo is a versatile digital marketing platform designed to help businesses manage customer communication through various channels like email, SMS, and WhatsApp