Ben Settle - Email Players 1 - 15 ~repack~ Direct

Issue 2 and 3 introduce the concept of positioning. Settle teaches readers how to write with enough posture that freebie seekers unsubscribe immediately, leaving behind a hyper-responsive core of buyers. 2. Narrative Arc and Character Development (Issues 4–7)

Print back issues are occasionally sold as a bundle on Settle’s site. Digital PDFs are not available—by design.

You cannot write entertaining emails if you present yourself as a flawless corporate entity. These issues break down how to lean into your flaws, your quirks, and your daily life grievances (like bad customer service or annoying neighbors) to build a relatable persona. Ben Settle - Email Players 1 - 15

Settle argues that being "nice" is a business killer. These early issues teach you to repel the wrong people (tire-kickers) and attract a "cult-like" following of buyers who resonate with your raw, unfiltered personality. 2. Story-Based Selling Instead of listing features, you use everyday observations: A rude interaction at a coffee shop. A weird movie scene.

Perhaps the most appealing aspect of Settle's method—detailed heavily in the first 15 issues—is the "6-Figure Slacker" model. Settle advocates for a business model where you work only a few hours a day (usually writing one daily email) and avoid the "busy work" of social media, podcasting, or complex funnels. By issue #15, subscribers had a clear roadmap to escape the rat race and reduce client work to zero, focusing only on email. Issue 2 and 3 introduce the concept of positioning

: Early issues include deep dives into list building, such as a "referral method" that focuses on attracting high-quality leads rather than just high volume. Ben Settle - Email Key Principles Taught in Issues 1-15 Daily Consistency

The system is designed to help you write emails in 15 minutes or less. Narrative Arc and Character Development (Issues 4–7) Print

Issues 10–15 dive deep into the anatomy of high-open-rate subject lines. Settle focuses heavily on blind curiosity, psychological misdirection, and pushing emotional hot buttons without sounding like a desperate spammer. 3. Why the First 15 Issues are Highly Coveted

Stop giving away the "how-to" for free in your emails. Use your emails to highlight the problems your subscribers face, share stories about those problems, and sell the product as the ultimate solution .

The Email Players newsletter is not a digital course or a membership site. It is a that is mailed to subscribers each month. The pricing is steep: a subscription runs $97 per month . For that price, subscribers receive a monthly issue that contains Ben's latest insights, strategies, case studies, and often controversial opinions on email marketing and business.

The central theme in these initial issues is to stop being a "nice guy" who sends bland, boring emails. Instead, Settle encourages adopting a "villain" persona: